TikTok is introducing a fresh option that enables them to reduce the volume of artificial intelligence-produced media appearing in their feeds. This move comes as the service revealed that it currently hosts more than 1 billion content made with AI.
Pilot Phase and Launch
The new functionality is in a pilot phase over the coming weeks before a global release. This advancement coincides with a rise in AI content, spurred by recent AI video creators.
AI Content on Other Platforms
Studies have shown that nearly 10% of the quickest rising content creators on a competing service primarily display content made by AI. A large amount of this output is considered mass-produced AI material, a term for inferior, factory-style content that is frequently illogical or surreal.
“We know from our community that a lot of users appreciate content produced via AI tools, ranging from digital art to science explainers, and we want to provide users the ability to see more or less of that, based on their own likes,” said a platform representative.
Volume and Proportions
TikTok announced that there are currently 1.3bn videos on its service identified as AI-generated. Collectively, more than 100 m videos are submitted to the service every day, making AI content a relatively small part of its overall inventory.
How to Adjust Settings
Viewers will be capable of limit or boost the volume of AI-generated videos they see by accessing the content preference option in the platform and picking “AI-generated content”. Other topics that can already be adjusted under the setting include news, style, beauty, and movement.
AI Disclosure Rules
The platform’s guidelines mandate users to label convincing AI-generated content, and it prohibits harmful AI impersonations of celebrities or crisis events. Any authentic-looking AI-generated clip that is without a tag can be taken down under its community policies.
Furthermore, the service will henceforth apply an “AI-made” label to content produced via its own AI tools, or flagged by an industry-wide initiative for identifying artificial media. This action is aimed to deter users from trying to evade the labeling process.
AI Literacy Programs
The company is furthermore launching a $2m AI literacy fund for specialists and groups to create informative material about using AI responsibly. This project will support charitable organizations dedicated to teaching programming and robotics.
Content Safety Approach
TikTok has supported its content review process, following discussion over proposals to make redundant a large number of review team members in the United Kingdom. It is set to cut hundreds of positions in its user protection division in the UK capital, with trade unions and internet security professionals voicing alarm that people are being substituted by machine-led review.
A senior executive explained that human moderation would remain essential, but artificial intelligence can protect employees by removing the most distressing content prior to it gets reviewed by staff. The company announced a 76% decrease in shocking and graphic content seen by human moderators over the last 12 months due to intervention by its machine learning processes.
We believe it is crucial to balance humans and technology to ensure user safety,” she said. “We’ll have staff as part of that process, but we further consider it’s highly necessary to limit contact with dangerous material as quickly as possible, which is the area in which a lot of the machine support is making a difference work at speed.”
