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Wolff Set to Divest Stake Pricing Mercedes F1 at £4.6bn

Toto Wolff with Mercedes F1 team
Toto Wolff has guided Mercedes to historic success in F1

Mercedes team principal Toto Wolff is in final negotiations to offload part of his ownership stake in the Mercedes Formula 1 team.

This transaction values the Mercedes team at £4.6bn – an unprecedented figure for a Formula 1 squad – following the McLaren team were valued at £3.5bn in an adjustment to corporate structure last September.

Wolff, who owns a 33% stake of Mercedes F1, would sell a stake approximately 5%.

The 53-year-old will remain as team boss and CEO if the sale goes through.

Shareholder Structure

Remaining partners in the team are Mercedes-Benz and chemicals giant Ineos, who both hold one-third of the enterprise.

A Mercedes spokesperson said: "We are providing no comment on this. The governance of Mercedes F1 stays unchanged, and all three partners are fully committed to continued achievements of Mercedes-Benz in Formula One."

Financial Growth

The deal signifies a substantial rise in value of Mercedes F1 after Ineos bought its share for £208m in 2022.

This surge reflects the expansion in market values of Formula 1 outfits recently as a consequence of the growing popularity of the sport globally.

This was also seen in the box-office performance of the Formula 1 film starring Hollywood star Brad Pitt, which was released last summer and has grossed more than $630m (£458m) at the box office.

It is the actor's top-grossing film and the most successful sports movie to date.

Present Performance

Mercedes are second in the team standings, trailing McLaren, with three races remaining in the current championship.

Their lead driver George Russell has won 2 of the 21 races this year and is fourth in the drivers' championship behind McLaren drivers Lando Norris and Oscar Piastri, and Red Bull's Max Verstappen.

Mercedes won a record eight consecutive team titles and seven drivers' titles, six for Lewis Hamilton and one by Nico Rosberg, between 2014 to 2021.

The writer

Cristian Myers

Tech journalist and AI researcher with over a decade of experience covering emerging technologies and their societal impacts.

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